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Collaborative Intelligence Recommendation Service

Published 05/02/2010 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for? is a social network for product recommendations. Users can search or browse the site for recommendations on products to buy written by other users. The site contains thousands of product recommendations written by users in a variety of different categories. Categories include autos, books, clothing and fashion, computer hardware, culture and humanities, electronics, finance and real estate, gifts, hobbies and pets, Internet, local and others. Users can comment on product recommendations made by others and leave pros and cons about the product. Users can also submit their own product recommendations, which can be a list of several products to choose from in a given category.

The site has a number of social networking features, including Profiles, Friends, tags, comments and messaging. Upon registration, the user is given the option of inviting their friends from Facebook and Twitter to join the community. The product recommendations provided by the site are based on tags the user provides about themselves, so the recommendations are somewhat personalized. The home page of the site shows a stream of activity for the site, and features a list of categories for product recommendations as well as a search box for product recommendations. There is also a list of the latest product recommendations submitted by other users.

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What is the history and popularity of the app?

New York, NY-based was founded in September 2009 by Chris Dixon and Caterina Fake. Chris Dixon is currently CEO, Caterina Fake is Chief Product Officer and Matt Gattis is CTO. Hunch was acquired by eBay in November 2011. eBay will retain the standalone site

What are the differences to other apps?

Competition to comes from sites such as and provides a similar service to, but provides information on topics as well as products. is more similar to, providing customized products recommendations. is the largest of the three sites.

How does the web app look and feel to use?

Pages are clean and uncluttered, and the site is quite responsive. Page loads happen quickly and search results are returned in a timely manner. Navigation is intuitive, with a convenient top menu bar provided on all pages of the site. The social networking features work well, and the product recommendations provided by the site are excellent.

How does the registration process work?

Registration to the site is free and is required to use the social networking features of the site. The registration process asks for username, password, email address, first and last name and zip code. Validation of the email address is not required.

What does it cost to use the application?

There is no premium membership offered to the site and users with a free account have access to all features of the site.

Who would you recommend the application to? is recommended to anyone requiring a recommendation for a product. The site does a very good job of personalizing recommendations based on questions users answer about themselves. The site has a very active community of users contributing product recommendations as well.

  • Social network built around providing product recommendations
  • User contributed recommendations and reviews of products
  • Reviews are organized into a variety of categories
  • Users can also search for a product recommendation
  • Recommendations are personalized based on tags people provide about themselves and answers they provide to questions about themselves

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