Hunch.com is a social network for product recommendations. Users can search or browse the site for recommendations on products to buy written by other users. The site contains thousands of product recommendations written by users in a variety of different categories. Categories include autos, books, clothing and fashion, computer hardware, culture and humanities, electronics, finance and real estate, gifts, hobbies and pets, Internet, local and others. Users can comment on product recommendations made by others and leave pros and cons about the product. Users can also submit their own product recommendations, which can be a list of several products to choose from in a given category.
The site has a number of social networking features, including Profiles, Friends, tags, comments and messaging. Upon registration, the user is given the option of inviting their friends from Facebook and Twitter to join the Hunch.com community. The product recommendations provided by the site are based on tags the user provides about themselves, so the recommendations are somewhat personalized. The home page of the site shows a stream of activity for the site, and features a list of categories for product recommendations as well as a search box for product recommendations. There is also a list of the latest product recommendations submitted by other users.
New York, NY-based Hunch.com was founded in September 2009 by Chris Dixon and Caterina Fake. Chris Dixon is currently CEO, Caterina Fake is Chief Product Officer and Matt Gattis is CTO. Hunch was acquired by eBay in November 2011. eBay will retain the standalone site Hunch.com.
Competition to Hunch.com comes from sites such as iGuiders.com and YouChooze.com. iGuiders.com provides a similar service to Hunch.com, but provides information on topics as well as products. YouChooze.com is more similar to Hunch.com, providing customized products recommendations. Hunch.com is the largest of the three sites.
Pages are clean and uncluttered, and the site is quite responsive. Page loads happen quickly and search results are returned in a timely manner. Navigation is intuitive, with a convenient top menu bar provided on all pages of the site. The social networking features work well, and the product recommendations provided by the site are excellent.
Registration to the Hunch.com site is free and is required to use the social networking features of the site. The registration process asks for username, password, email address, first and last name and zip code. Validation of the email address is not required.
There is no premium membership offered to the site and users with a free account have access to all features of the site.
Hunch.com is recommended to anyone requiring a recommendation for a product. The site does a very good job of personalizing recommendations based on questions users answer about themselves. The site has a very active community of users contributing product recommendations as well.